During the Today show this morning, Al Roker talked to a lady in the audience who was madly waving a canister of Quaker Oats. "What's that about," I thought. Turns out she was there to promote a joint effort between Quaker and Share Our Strength, an organization dedicated to ending childhood hunger.
From January 12 to February 28, Quaker will donate a bowl of oatmeal to the hungry for every UPC number you enter from your favorite Quaker hot cereal. You have to be on Facebook or join Facebook in order to enter your UPC. Click here for more info.
I'm going to enter my first UPC code when I get home tonight. So should you!